The narrative chain: customers arrive → activate → hit a "this is for me" moment → keep coming back → board adoption deepens → we earn the compliance moat.
Three diagnostics that surface exactly where customers fall off — stuck mid-funnel, never onboarded after analyst delivery, or quietly decaying.
Three signals that point to expansion conversations, cost-to-serve improvements, and the emergence of habit — the moments that bend retention into a moat.
| Account | Active props | Total props | Retention 60d | Score |
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| Cohort | Customers (N) | Ever hit aha | % hit | p25 days | Median days | p75 days | % within 7d | % within 30d | % within 60d |
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